Quicktutor mobile app and website case study

App for tutors and students to learn and teach right from mobile (or web) quickly and easy

What’s project name?

App for tutors and learners to connect and focus on what’s needed or wanted. While the market already got some great companies like Skillshare, Coursera and other fully automated learning management systems, there’s problem and that’s a fact.

They all lack humanity: in terms of teacher-to-student educational processes, you have to deal with with your problems on your own, ending up spending 10 hours to find a solution your teacher would answer and explain in couple of minutes.

Ability to actually interact with a teacher, right from mobile (or web): that’s the future, that is now. Quicktutor features the widest variety of industries, where you can learn something new. How about worlds best lasagna? I’m sure, you can learn that too, without even getting up from the coach.

That’s about quicktutor: Learn & Teach on the go.

The proposal

A brief with agreed scope and goals that is easy to understand for any type of user. Outline the most important parts that will be later on described.

Expertise

• UX Design
  
• Usability Research
• UI Design

Key Deliverables

• Visual design (Sketch)
• UX Documentation

Platforms

IOS, Web

Service name

Service name

Key benefits becoming Quicktutor

Earn Money Teaching

No matter who you are, QT enables you to run a freelance teaching business. We take pride in making it safe and straightforward to earn money and teach people around the world, in-person and online.

Become Your Own Boss

With our app, you’re in complete control of your schedule, hourly rate, policies, who you choose to work with and how you communicate with your customers

Work Safely From Home

We’re built for trust with extensive ratings & reviews, user profiles, and a reporting system to ensure you’re safe every step of the way. Enjoy the ease and comfort of working safely from your home with in-app video calling.

Design thinking as a primary process, adjusted by team needs.

Bi-weekly workshops, where we reviewed global milestones, performed usability testing, and gathered feedback.

Product iteration based on customer needs: actively gathering and prioritizing user feedback with ticketing systems and feedback forms.

• Conducting usability research and testing new patterns with focus groups.
• Providing a smooth transition from previously used patterns that resulted inefficiently.
• Onboarding users with relevant product updates based on app usage analytics, personalized and gentle.
• Launching features that perform well during closed TestFlight beta testing.
• Rethinking solutions that did not work, gathering qualitative feedback from users initially in form of a pre-defined options questionnaire and then going to an in-depth interview with a selected portion of users.

Workshops & outcomes

We addressed a real issue: it required immediate actions that we occasionally would have to perform. That, on the other hand, allowed us to see how our solutions are used by the actual user and where should we focus more.

Just imagine this: it is a special day for your team, your project is about to have launched a marketing campaign or is being promoted in some other way, that is about to get large volume leads.

I’m super grateful for such great UX analytic tools like Fullstory (sorry Google, but you lost this time), which allows you to see user’s interactions in live mode, providing you with all the required info: dead clicks, rage clicks, heat maps and even lets you set your own formulas.

This is how I’ve managed to resolve unpredicted issues for new visitors: even before they actually experience them. It did affect a small percentage of leads, but that’s a lot better than having 100% of visitors experience troubles with UX patterns that they expect to be familiar with.

This is how, seeing the impact of tiny changes, like running A/B tests with exact design but different CTA colors: dramatically scales the benchmarks the business is focused on, enhancing customer satisfaction and making the world better.

At the time I started working on the project with the team, it was managed by Collin (CEO) and initial app designs were built in Sketch by some other designer, it was crucial time to re-organize the design environment since the project at that time was already big and even though it had many components: it was unnecessarily complex.

Apple Appstore Marketing designs — instead of regular screenshots, which did not provide enough app uniqueness and value.

Initially, I’ve created A, B, and C versions, which are displayed below:

The most effective, outperforming conversion expectations, was the 2nd version, which is still used in Apple’s Appstore marketplace.

The work process background and business challenges

Leading meetings with CEO and Development team. Outlining and prioritizing usability issues that were discovered and then, hosting a meeting/workshop where we would collaborate, practicing user-oriented design approaches with the team.

Having full freedom in communication between team members, the CEO, and focus groups: helped to perform in the most efficient way.

An absolutely unique experience with its own pros and cons. The most exciting was the way we were having weekly retrospective workshops, practicing design thinking and many-many other principles and methodologies in product design and development.

See it in Action

(Video or prototype)

Key takeaways

• Using fullstory or other advanced analytic tools can help your business to overcome many issues and solve real problems.
• Having a weekly meeting where global milestones and effectiveness is discussed — greatly improves the workflow.
• Users-oriented design approaches, like the design thinking methodology helps to focus on what’s required for the project, instead of implementing features that an individual specialist can only guess.
• Brand consistency and even a tiny steps forward to building a visual identity provides great results for the long-term game.

The result

Testimonial from client

Upwork client, Australia

Design and web development

5.00

“What can i say about Sergey beside the fact that he’s a true professional ? Best in communication , always reply right away and available when needed, every question followed up with an answer that help you to understand better the process. Taking the project to a whole new level with his profound knowledge in the field, also improvising and doing things in order to improve the project without even telling him to do so. In conclusion, will definitely recommend him for anyone!”

Landing page for google campaign